Inventing SASHA
The contrast between few consequences online and the significant impact in the real world spurred the innovation of SASHA.
"To solve a problem, you must understand its root cause. Simply treating symptoms is no longer an option - abusing someone’s photo should have consequences." This guiding principle from Thomas Eriksson, Founder & CEO, reflects the core philosophy behind SASHA's mission.
How SASHA came about
Thomas was first faced with image abuse, when a female relative was violated by her ex-boyfriend. He had shared intimate pictures of her online without consent. And kept doing so. Again and again. When researching he found that the issue was enormous. And the core problem: lack of evidence.
Driving change
That’s why SASHA is dedicated to online safety and empowering digital rights worldwide. A vision that commits taking the necessary actions to make online safety a reality.